We have identified 52 potential new Jaya Grocer outlets to be opened over the next three years in addition to our current 45 outlets. All of these outlets will be categorised into four types:
Please refer to the accompanying map on jayagrocer.cloud for a detailed view of both our current and proposed outlets.
Twenty of these potential new outlets are part of our greater West Malaysian expansion plan, including new regions such as Taiping, Kedah, Perlis, Kelantan, Terengganu, Melaka, and Seremban. We also plan to increase our market share in profitable regions such as Ipoh, Penang, and Johor. The remaining 32 new outlets will be opened within the Klang Valley area. The placement of these new outlets were carefully chosen in order to facilitate and create a permanent support structure for our outlets both within the Klang Valley and outside of Selangor.
We propose a minimisation of the Dark Store model, and would like to emphasise Jaya Grocer’s current need to expand on the ‘omnichannel’ model, which consists of an enhanced version of the existing online and offline store model. The omnichannel stores will be designed to boost the efficiency of its online operations by expanding the back-of-store area, which will in turn increase the amount of storage space needed to increase picker efficiency by ensuring that the most highly demanded SKUs are within arm’s reach. All goods available for sale to walk-in customers at a particular omnichannel outlet will, in turn, also be available to its online customers.
Based on the success of Jaya Grocer at Eco Ardence in Setia Alam and Eco Majestic in Semenyih, there has proven to be a greater demand for Jaya Grocer’s products and services in residential areas. Due to the high amount of foot traffic in suburban residential areas, we project that there is a lesser need for the Dark Store model in areas such as these due to the customers’ desire to visit a Jaya Grocer outlet in person, and a reduced number of competitors in such areas. Over the long term, it will be more cost-effective to create more omnichannel stores than Dark Stores as the latter is more costly, stores a significantly lower number of SKUs, and cannot maintain freshness to the same degree as a ‘traditional’ Jaya Grocer outlet.